Nor-Lake, Inc.is pleased to announce Cutting Edge Marketing Agents as their newest independent sales and marketing representatives effective February 1, 2019. Cutting Edge Marketing Agents is representing Nor-Lake in the MAFSI 12 region, including all of Alabama, Georgia, Tennessee (except West TN) and the Florida Panhandle.
Established in 1990, Cutting Edge Marketing Agents is a manufacturers rep firm working directly with foodservice equipment dealers, distributors, design consultants and end user operators in the restaurant, supermarket, and convenience store industries.
“We are not your typical rep group”, explained Ken Gibson, President of Cutting Edge Marketing Agents. “We not only rep and sell the equipment, but we also handle the installation process which really sets us apart and makes our group very hands-on.”
“People don’t always have the time to take care of the details, so we are their problem-solving source handling the entire process from start to finish,” noted Gibson. “We firmly believe we will be an asset to Nor-Lake with our industry relationships and our understanding of the marketplace.”
“Cutting Edge is very selective about the manufacturing lines they carry, which makes Nor-Lake proud to have this new relationship with them,” said Nor-Lake VP of Sales and Customer Care Keith Funke. “They represent manufacturers whose products complement one another, providing a lot of opportunity for the brands they rep,” noted Funke. “Cutting Edge’s combined experience of sales plus installation gives them a strong reputation,” added Funke. “This will prove very valuable to us especially with our walk-in installation projects.”
