Norlake NewsAll News
New VP Sales Of Food Retail For RSG
July 17, 2023
Refrigerated Solutions Group (RSG) is pleased to announce that Steve Chappell has joined the team as VP of Sales, Food Retail, effective July 10, 2023. Steve joins RSG from The Middleby Corporation, where he most recently served as VP of Sales & Business Development. He led all global sales and equipment development efforts for their beverage division, including condiment products. He developed long-range sales planning, evaluated acquisition targets, and led new product development initiatives while driving a best-in-class customer experience.
Steve states, “I am honored and blessed to join the team of talented and dedicated professionals at RSG. Norlake and Master-Bilt have a 150+ year legacy of providing quality products and services, and I am excited to help their tremendous growth trajectory.”
Steve is an industry veteran with deep customer relationships in food retail and foodservice. He has a track record of success at Safeway, PepsiCo, and Manitowoc Foodservice before joining The Middleby Corporation. Throughout his career, Steve consistently exceeded targets and enhanced team member engagement within a growth environment and delivered extraordinary results.
“We are excited to welcome Steve to our team,” said Aaron Brown, RSG’s Chief Executive Officer. “His expertise in developing customer partnerships around innovative solutions will elevate our team’s ability to serve as a trusted partner to our retail customers.”
Dan Hinkle, RSG’s Chief Commercial Officer, stated, “Steve will be an excellent addition as we continue to enhance our commercial team. Steve’s experience developing trusted customer relationships, solution selling, and cross-functional development will be a perfect fit at RSG. I am ecstatic to have such a talented and respected industry leader join the RSG team!”