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Fischer Group Joins RSG Sales Team

Refrigerated Solutions Group (RSG), an industry leader in refrigerated equipment and service, recently announced new representation for states of California and Nevada.

Fischer Group joined the RSG sales team as an independent sales and marketing representative effective April 1, 2023 and will represent RSG brands Norlake® and Master-Bilt®.

Fischer Group, a previous RSG representative, recently merged with Northern California/Northern Nevada RSG representative Eagle/Frizzell to cover all of California and Nevada.

Since 1982, The Fischer Group has provided Southern California and Southern Nevada marketplaces with professional sales consultation and foodservice solutions. Now, fast forwarding to 2023, highly reputable representative agency Eagle Frizzell has joined the team.

Fischer group’s core goals remain unchanged, however. The group still provides customers and manufacturers with professional service through a constructive work environment, strong partnerships with clients and factories, commitment to implementing new ideas and technologies, and performing with the highest levels of integrity and honesty.

Additionally, the sales and customer success teams are factory trained to assist in product information as well as selection and application for the manufacturers represented.

“We are proud and excited to be representing RSG with the iconic walk-in brands of Master-Bilt and Norlake covering all of California and Nevada. With Donn Frizzell’s expertise, we will now be able to provide unprecedented walk-in refrigeration consultation in Southern California,” said Sandi Ratcliff, Fischer Group Managing Partner.

“We are very excited about the possibilities with the new Fischer Group. The merger with Eagle/Frizzell creates an experienced and streamlined team that will greatly benefit our customers in California and Nevada,” stated Bob Stevens, Director of Dealer Sales for RSG.