Privacy Policy

Norlake takes your privacy seriously.  Please read the following to learn more about our privacy policy.  This privacy policy may be updated from time to time so please check back periodically.


Norlake, Inc. (collectively, “Norlake”, “we”, “our”, or “us”) respects your privacy and your rights to control your personal data.

This Privacy Policy (“Policy”) describes the type of information we may collect from you or that you may provide us, our practices for collecting, using, maintaining, protecting and disclosing that information, and how you can contact us regarding that information.  Please read this Policy carefully to understand our policies and practices regarding your information and how we will treat it.

What is personal data?

Personal data is any information that relates to an individual and either identifies that individual or can be used to identify that individual.  Examples of personal data include an individual’s name, mailing address, email address, IP address, telephone numbers, or other unique identifiers.

The Information We Collect

We collect several different types of information, depending on the interaction between you and us.

  • Automatically Collected Information. When you visit any of our website, we may automatically collect and record certain personal data from your device by using cookies and similar technologies. This personal data may include your IP address, web browser and/or device type, the areas of the website you visit, date and time of your visit, location data and the Internet Service Provider used. The technologies we use for this automatic data collection may include:
    • Cookies (or browser cookies). A cookie is a small file placed on the hard drive of your computer. Our system will automatically issue cookies when you direct your browser to our website. Your browser settings have options that block the use of cookies. However, if you activate this setting, you may be unable to access or use certain parts of our website.
    • Google Analytics. To help analyze how visitors use our website we may use Google Analytics, which uses cookies to collect standard Internet log information and visitor behavior information. This information is transmitted directly to Google and is processed to compile statistical reports on website activity for our website only. We use the information to understand and analyze the usage trends and preferences of visitors to our website to enhance our content and marketing. For more information please visit Google’s privacy policy at and the Google Analytics help page at
  • Call Tracking. When you contact us via telephone, we may record certain information, which includes personal data such as the telephone number, the name associated with the telephone number, your geographic location, call length and any follow-up information. Such calls may be recorded, so any personal data you provide during the conversation may be collected. Any such recordings are used solely for customer service training and quality assurance purposes and are not shared with any third parties.
  • Information you provide to us. When you contact us directly, through our website (via contact forms), through email or in-person, you may provide and we may collect personal data, such as your name, email address and job title (if you are affiliated with an existing or potential customer, vendor, partner or other party with whom we have or may develop a business relationship). Additionally, we may collect information on your search queries on our website, survey responses and records and copies of correspondences (if you contact us). When you are applying for an employment position, you may provide and we may collect certain personal data. The data is commonly your name, email address, mailing address, current job title, past employment history, and other information that you provide on your resume or curriculum vitae.

How We Use the Information We Collect

We use the information that we collect or that you provide to us, including your personal data, to operate, maintain, enhance and provide all features of our website, to provide the information, products and services that you request, to further any existing or potential business relationship with you and/or your employer, to understand and analyze the usage trends and preferences of visitors to our website, to communicate with you via our newsletters, to analyze and track the efficacy of marketing efforts and to evaluate your candidacy for employment if you have submitted a job application or inquiry.

No mobile information will be shared with third parties/affiliates for marketing/promotional purposes. All the above categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.

To Whom We Disclose Information and Why

Except as described within this policy, we will not share personal data with a third party unless you consent to the disclosure or the disclosure is required by law. We may disclose aggregated information (information that does not identify any individual) about our website visitors without restriction. We do not sell or lease any personal data to third parties.

Personal data may be shared:

  • with contractors, sales representatives, service providers and other third parties who provide support to our businesses and are bound by contractual obligations to keep your information confidential and to use your information only for purposes specified by us;
  • with third parties to fulfill the purpose for which you provide it (for example, if you provide contact details to be able to receive our products, we will share that information with freight carriers so that the product will be delivered to you);
  • with government or regulatory agencies, when required to do so to comply with a court order, law or legal process;
  • with third parties to either enforce our agreements (for example, billing and collection services) or to comply with contractual obligations (for example, as part of the purchase or sale of a business, assets, products or services).

How to Access and Control the Information

We respect your privacy rights and provide you with reasonable access to your personal data. You can access, correct, delete and object to our use of your personal information.  You also may request we restrict any use or transmission of your information and you may revoke any previously given consent to the use or transmission of your information.  To do any of the foregoing, please contact us directly at  Lastly, you have the right to lodge a complaint with a relevant supervisory authority regarding our practices.  Please note that any information obtained by Google Analytics can only be accessed, corrected or deleted by Google, so please refer to Google’s privacy policy for the procedure.

When you submit an online form for job applications, inquiries, or registering for products and services at any of our website or otherwise request information, you provide prior express consent for Norlake to send you “commercial electronic messages” (CEMs), which includes text messages, e-mail messages, etc. You may thereafter opt-out of receiving further CEMs by unsubscribing using instructions contained in the CEMs or by sending an e-mail stating your request to opt-out to

Data Security and Storage

We take all reasonable steps to protect the information submitted to us, including following generally accepted industry standards for transmission and storage of personal data. We maintain appropriate administrative, technical and physical safeguards to protect personal data against accidental or unlawful destruction, accidental loss, unauthorized alteration, unauthorized disclosure or access, misuse and any other unlawful form of processing. However, no method of transmission over the Internet or method of electronic storage is completely secure. We cannot ensure or warrant the security of any information you transmit to us over the internet and you do so at your own risk.

Personal data collected by us may be stored and processed in any country where Norlake or its affiliates, subsidiaries or service providers maintain facilities. Norlake is headquartered in the United States, so there will necessarily be transfers of information to the United States. Where information is transferred between countries, such transfer will be either to a country that has had an adequacy decision issued for it, or subject to a contract which ensures the protection of the information. In the latter case, you may request a copy of the contract by contacting or the Data Privacy Officer at the address below.

Data Retention

Norlake retains personal data and relevant information for as long as necessary to fulfill the purpose for which it was provided to us, or for as long as necessary to comply with our legal obligations, resolve disputes and enforce our agreements.

Our Policy Towards Children

Protecting the privacy of children is especially important. Our website is not intended for children under the age of 18, and we do not knowingly collect personal data from children under the age of 18. If you are under 18 years of age, please do not use or provide any information on our website. If we learn that personal data has been collected from persons under 18 years of age and without verifiable parental consent, we will take the appropriate steps to delete this information. If you believe we might have any information from or about a child under 18 years of age, please alert us at

California Privacy Rights

Our privacy policy for California Residents and Consumers can be found here:

Changes to Our Privacy Policy

This policy is current as of the effective date posted at the bottom of this page. Any changes made will be posted on this page, so you are responsible for regularly reviewing this policy for any changes. Your continued use of our website after any changes to this Policy will constitute your acceptance to such modifications and updates.

Terms of Use

Please see our Terms of Use, which govern your access to and use of our website at:

Contact Information

If you have any questions or comments about this Policy or our privacy practices, please contact us by email at: or by mail at:

Norlake, Inc.
891 County Road U
Hudson, WI 54016

Where data is collected by us or provided by you to us (and you are a Data Subject, as defined in the General Data Privacy Regulation (“GDPR”)), we are the Data Controller (as defined in the GDPR) with regards to that data.

Thank you for visiting and using our website!

Last modified: July 27, 2021